FACTS
& FIGURES
About EXPOLINK
SOMETHING TO KNOW ABOUT EXPOLINK
Egyptian Exporters EXPOLINK
- Is a non-profit private sector association, founded in 1997 by the Egyptian private sector
- In 1997 – to 2004 EEA cooperated with the donors’ community in Egypt to manage and implement export development and promotional activities with USAID technical office to serve the Egyptian exporters.
- In 2005 – to 2007 a strategic cooperation agreement with the Industrial Modernization Centre was implemented to act as the execution arm and event management for the Egyptian participation in specialized international trade fairs.
- The cooperation extended from 2008 – to 2010 through the Export Development Fund and the Export Councils with a mission to develop and promote Egyptian private sector exports in international markets.
Our Goals
- Identify export opportunities
- Increase qualified exporters’ base
- Maximize current exports
- Bridge the gap between global demand and local supply
Digital & Virtual Services
IT NEEDS DIRECTION
With constant changes in business dynamics and climates comes the need to be responsive, adaptable and current. The Egyptian Exporters Association – Expolink – is tackling challenges faced by the export community at large via a comprehensive digital strategy, which utilizes the multitude of technological tools available, to expedite the introduction of new opportunities for Egypt.
Capacity Building
RUN IN THE LIVE ENVIRONMENT
Expolink’s capacity building programs ensure that exporters have the tools they need to sustainably and effectively navigate dynamic global markets. Programs are designed and presented by accredited professors and hands on experts in the field with the ultimate goal of ensuring that exporters are empowered, self reliant and equipped with developed competencies.
Market Intelligence
Provides advanced market research
Our market intelligence unit provides advanced market research, analysis and insights with access to global buyer’s databases and export leads.
We support exporters in finding the best markets for their products through invaluable information inclusive of their products’ potentials in any given market, markets’ business environment, trends, and practices, and best prospects for success with insights to potential customers and market competition.
Promotional Activities
THINK OUT OF THE BOX
Expolink’s promotional activities provide platforms for exporters to compete with industry players and showcase their competitive edge in potential markets internationally.
Trade mission: inward and outward, pre-organized sectorial business trips to potential markets with pre-scheduled B2B meetings
Branded Trade Fairs: Specialized sectorial B2B trade fairs.
Roadshows: Pre-identified markets for product showcasing
Collective catalogues: catalogue compiling the finest products, industries, and services for international distribution & marketing.
Corporate Image Building
IT NEEDS DIRECTION
Our corporate image building service is designed to assist companies in having clear and consistent identities that are reflected in the materials they use to position themselves globally. A polished corporate image allows companies to exist and stand out in competitive advertising outlets and platforms in the markets they wish to target.
WORK PROCESS
Introducing our Export Value Chain
The Export value chain is a full range of activities and services that contributes to the successful operation of a certain service and in this case exporting a product
- Ultimate NetworkingAmongst industry peers and leading figures during meetings, seminars and workshops
- Priority ParticipationPriority participation in export promotion activities
- Global ExposureThrough and during year-round events
- Market InformationAccess to market information necessary for international market access
- One on OneOne on one export development coaching
Exporter’s Journey
01.Market intelligence
Understanding more about the target markets by making use of the expertise of local consultants and the ideas they provide and strategies to reach the market.
03. Logistics
Besides logistics and terms of trade, there are important tools that exporters need to have in order to avoid shipment rejections, such as quality certificates and competency upgrades.
02. Export Readiness
Enhancing the capabilities of exporters to make better use of their competitive advantages through training and international accreditation.
04. Product & Process Upgrade
To be able to understand what consumers need in the markets they want to export to, and the product must have the flexibility to adapt and meet market standards and competition appropriately.
Product & Process Upgrade
Understand what consumers potential markets need and use. Be flexible to adjust to meet market standards and adequately compete.
Promotion & Marketing
Identify the right set of promotional tools and activities that fit with the potential market and your product by designing the “Promotional Road Map” (PRM).
Match Making Supplier & Buyers
Meet potential leads, and verify deals through the profile matchmaking while filling in the market knowledge gap through the eyes of the buyers.
Expo Blogs
OUR PARTNERS
