Policy Support Unit

Introduction

Expolink’s Policy Support Unit (PSU) and the “Invest for Exports” Initiative
Expolink launched the “Invest for Exports” initiative and established its Policy Support Unit (PSU) to align with Egypt’s national objective of increasing exports. The initiative aims to boost the efficiency and competitiveness of Egyptian products in global markets while advocating for exporters’ rights and interests. The PSU operates through five strategic objectives:

1. Identifying Investment Opportunities for Export Development
Promoting the establishment of strategic projects and industries designed to enhance exports.
Highlighting key investment opportunities in sectors where Egypt holds a competitive advantage to maximize export potential.
2. Policy Advocacy and Awareness for Decision-Makers
Monitoring and evaluating government policies and measures aimed at supporting exports, ensuring they align with national priorities.
Assessing the impact and feasibility of these policies on exporters’ performance.
Establishing direct communication channels with policymakers to offer recommendations and insights on export-related matters.
3. Comprehensive Market Intelligence
Conducting in-depth studies on global demand trends and identifying emerging markets with high potential for Egyptian exports.
Leveraging international trade agreements and partnerships to optimize market access and foster export growth.
4. Enhancing Exporter Awareness and Capacity
Educating exporters about incentives, regulations, and policies affecting their businesses.
Providing guidance on navigating local and global opportunities to improve competitiveness.
5. Strengthening Collaboration with International Partners
Building partnerships with international organizations to secure technical and financial support for exporters.

Sherine Taha

Policy Support Unit (PSU) Director

Email: staha@expolink.org
Tel.: +202 2527 1010
Ext.: 122

Policy Advocacy

  • A fundamental pillar in fostering a supportive environment for trade and export development. It involves proactive engagement with policymakers, government institutions, and industry stakeholders to shape policies that align with national export strategies and the needs of exporters.It includes:1.Influencing Export-Oriented Policies: Driving the creation and reform of policies to enhance the global competitiveness of local products and services.2.Enhancing Dialogue and Collaboration: Establishing robust communication channels between exporters, policymakers, and trade associations to ensure informed decision-making and the adoption of best practices.

    3.Raising Awareness: Educating exporters on new policies, trade agreements, and incentives while equipping them with tools to leverage these opportunities effectively.

Invest for Export

  • This Pillar focuses on leveraging investments to strengthen export capacity and competitiveness. This involves:
    • Spotting Investment Opportunities: Mapping sectors with high export potential, ensuring resources are allocated efficiently to industries with a global demand for their products.
    • Strategic Project Development: Encouraging investments in value-added industries and export-driven projects that enhance the country’s position in international markets.
    • Attracting Foreign and Local Investments: Engaging investors by highlighting growth opportunities in these targeted industries, supported by policies that facilitate ease of business and trade.

Market Intelligence

    • Providing exporters with comprehensive and actionable insights into global market trends, demand patterns, and emerging opportunities. It includes:
  • 1.conducting detailed market research and analysis to identify high-potential sectors and products, assessing international trade agreements, and addressing barriers to market entry.

    2.offering tailored reports and data-driven guidance, supporting exporters in making informed decisions to enhance their global competitiveness and access new markets.